Exerpt From The I.V.A.T. Principle - How To Sell Almost Anything To Almost Anyone
"Selling" is not a four-letter word. Everything in life revolves around our ability to sell.
Whether it's products, services, or ideas...we are all salespeople in one respect or another. Want your spouse to watch a movie you want to watch? Trying to get your kids to eat their vegetables? Like it or not, you're in a "selling" situation...you're going to have to sell your spouse on the movie and your kids on eating vegetables.
Selling is defined as: transitive verb, to make an idea or proposal acceptable to somebody.
It’s the art of helping someone make a decision to solve a problem.
So how can you sell almost anything to almost anyone?
By using a simple step-by-step formula I "discovered" a long time ago for turning motion into motivation.
Take the word “motion” and insert the letters I-V-A-T in the middle (between the “t” and “i”) of “motion” and you get the word “motIVATion.
”The four letters (IVAT) are the four elements of every sale that turn “Motion” into “Motivation.”
I – INTEREST
V – VALUE
A – AFFORDABILITY
T - TRUST
It’s called The IVAT Principle.