Caveat Emptor

7 Things You Can Do Right Now To Double Your Sales

Caveat Emptor - Let The Buyer Beware

I spent a lot of years as a Used Car Manager, Director and Buyer.  I also had my Dealer's license and my own used car lot for a few years.

This is not an end-all, be-all, for used car shopping, but it could save you time...and a lot of money...when deciding to buy a used car.

Most used car buyers look only at the outside, but it's what's on the "inside" that matters.

It's not what you can see, it's what you can't see.

If you're in the market for a used car, here are the ten question you need to ask before you buy any used car.
Purchase PDF

Exerpt From Caveat Emptor - Let The Buyer Beware

“Caveat Emptor”…Let the Buyer Beware…is a well-known phrase for good reason. 

Every Used Car is sold As Is.  That means it’s up to you (the buyer) to make sure you know what you’re buying. 

Once you drive the vehicle off the lot…it’s yours.  There may some legal relief for some things (like mileage roll-backs), but all-in-all when you sign the papers and drive off the lot…for better or worse…you’re an owner.

If you make a mistake or change your mind…it’s generally too late to do anything about it.  It is your responsibility to check out the vehicle before you sign on the dotted line.

It’s precisely why most people have little regard and great disdain for used car dealers and salespeople.  They’re not all bad, but there are enough bad ones to be a cause for concern and make sure you do everything you can to make the right decision.

Buying a vehicle is usually an emotional experience which can often-times lead to poor judgment and bad decisions. 

We get caught up in the sight and smell of a new vehicle, so we have a tendency to overlook some very important details; or we accept the salesperson’s explanation without checking the facts.  Then, when we come out from under the hypnotic spell of emotion and see things clearly, we sometimes regret the purchase. 

It’s called “Buyer’s Remorse,” and it’s no fun.

This little eBook is not intended to be the be-all end-all of things you should do before you buy a used car.  And we certainly make no guarantees (written or implied) that if you ask these questions you will have a good used car.  But after thirty years in the car business, I can say with some certainty that if you don’t ask these questions you could end up with a bad used car.




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